Local search engine optimization or local SEO as it is more commonly known, is an aspect of search engine marketing focused on optimizing local searches. It is similar to organic SEO in that it affects the rankings of specific sites or pages in the unpaid search results, also known as the algorithmic or organic results of search engines. Although organic SEO works to improve or increase site ranking based on keywords and content, local SEO addresses local elements and factors like business names, addresses phone numbers and email addresses that are relevant for a user’s search query in specific locations.
Let’s now look at how local SEO can be applied to our business websites. There are many ways in which we can optimize our websites for both the organic and local search results. For better page ranking results and optimization to local audiences, we must combine both of these methods.
The location map is one of the most important SEO factors for local businesses. A good Local SEO strategy begins by creating a map pack rankings report that clearly states the position of the web pages within a given geographic area. This is a crucial step because a map can give us an indication of how much search traffic our site would receive if we did a search with the keywords we have chosen. The location map rankings report can also be used for local purposes if we use the GIS (geographical Information System) to locate our pages on the map. In this case, Google Maps.
Another way we can use Google Places to local SEO is by creating an effective local advertising program that includes PPC campaigns, classified ads and so forth. A PPC campaign can be a great way to advertise your products and services online. A PPC campaign allows you to display your business ad online on websites with high search ranking. You can also place your phone number in as many local directories as possible. If you are willing to shell out some money for this campaign, you can expect to get a decent return on investment as your targeted audience begins to gather information about your local business.
We can also optimize for the number searches made for keywords that include your key phrases. By optimizing for such keywords, we can expect our websites to rank well even without paying a PPC (pay-per-click) campaign. It is best to hire a local SEO firm that specializes within this niche if we wish to make a PPC (pay-per-click) campaign part of our local SEO strategy.
Last but not least, we can optimize for the number of searches performed by our potential customers. Many local SEO companies teach their clients to optimize for local searches for key phrases that are important. Optimizing for searches with low competition can help you target more customers and increase your website traffic. Before you begin optimizing for search terms, you should first install your keyword analyzer and your local SEO software. This will allow you to find the most relevant keywords and key phrases for your clients. This is the only way to ensure that your campaign will be able to reach its full potential.